Art Direction

Epocrates — Knowledge Now

epocrates is the #1 medical reference app in both the Apple and GooglePlay stores. Since its inception in 1998, it has helped millions of clinicians, physicians and pharmacists quickly access the most accurate medical information in order to provide the best care. After being the first-ever mobile medical reference app, epocrates needed to refresh their interface, brand identity and messaging to reinforce their role as leaders in the category. 

I joined this project after my agency, Colossus, had built the beautiful brand identity. I was tasked with implementing the new system through various deliverables including TV, OOH, Social, Web, and Digital.