Gray whale GiN
Art Direction // Creative Technology
In a feat of both geography and distillation, every bottle of Gray Whale Gin contains a refreshing journey along the California coastline. Calling upon the golden state’s sun-washed essence, we showcased stunning oceanside views alongside Big Sur vistas – no airfare required. Through the use of a 180° LED wall and technology like Unreal Engine, we crafted picture-perfect scenes to pair with practical elements – taking us from Big Sur patios, Santa Cruz bar tops, or beaches of the Mendocino Coast.
Role: Lead Art Director & Creative Technologist
BEHIND THE SCENES
Gray Whale Gin’s campaign called for the stunning, diverse scenery of the California coastline, but budget and logistical constraints made an actual travel shoot a challenge. By utilizing an XR stage, Unreal Engine, and robotic camera arms, we recreated those iconic landscapes in a controlled environment—eliminating the need for costly location shoots and unpredictable weather.
This technology not only kept us within budget but also gave us the flexibility to capture multiple spots in a single day, with the freedom to tweak every element in real-time for the perfect shot.
